Ben Burns from Actual Experience asks the delegation how quality is measured in the digital sphere. Unlike with physical products, the perception of digital quality is hard to quantify. Watch this presentation to understand how a customer’s digital experience can in fact be measured and therefore improved.
The Marketing Director at Lithium Technologies explores how companies can strengthen their brand by responding to customer feedback in innovative, digital ways.
As a marketing leader, being creative isn’t the only main aspect of building a successful brand. It is important to be flexible with change as well as analysing results that will help the brand succeed. Collaboration is key and finding common objectives and investing in relationships will take you a step closer to understanding your job as a marketing leader. Hear insights on collaboration and embracing change from Pete Markey, CMO of the Post Office.
How to Equip a Marketing Leader for Global Success: Interview with Jones Lang LaSalle’s Global Brand Director
With the ever-changing consumer era, marketing leaders must recognise their brand as a value asset of the company. Watch this interview to hear Brant Long, Global Brand Director at Jones Lang LaSalle discuss why to grow from a local community to a global audience, it is important to unify both identities into one. Be willing to adapt to change, including creating templates in multiple languages. Keeping an ear outside of the organisation will help the company better understand consumers and help the company grow globally.
The Global Marketing Director of Procter and Gamble’s Prestige sector discusses how his organisation has overcome many of the initial challenges associated with adopting a digital customer experience strategy. This interview examines how a digital approach has been crucial for combining and aligning PR, Marketing and Sales strategies.